Gary created an Advisory Board of thought leaders within the cybersecurity community, including Tom Brennan, founder of Proactive Risk. Tom and others provided much-needed direction and inspiration. Now that the mission was clear – to distill complicated cybersecurity concepts into a more compelling communications approach – he sought out support from the cybersecurity community on LinkedIn. When he began, he had fewer than 10 connections. One at a time, every day, for almost six months, he invited Chief Security Officers (CSOs), Chief Information Security Officers (CISOs), Chief Executive Officers (CEO’s), Chief Technology Officers (CTOs), Chief Marketing Officers (CMOs) and leaders from the Department of Defense, law enforcement, academia and others to submit real-life, blinded stories of cybercrime in answer to three questions:
1. What happened?
2. What were the consequences, and,
3. What were the lessons learned?
The community really responded. As of March 2020, Gary has nearly 22,000 followers, including some of the key players in the cybersecurity ecosystem. His number one take-away: The ONLY time that people hear about cybercrime or hacking is when black hats win! So he decided to shine the light on the “Unsung Heroes” – all of those who toil in anonymity to keep us safe at work, home and school.